Two Maisons, One Shared Vision: Giusti & Champagne De Venoge
In 2025, the collaboration between Giusti Balsamic Vinegar and Champagne De Venoge unfolded across three distinct moments, united by a single perspective: to celebrate the encounter between two European maisons that share heritage, elegance, and a deeply rooted artisanal culture.
The first chapter opened in Milan, at the Giusti Milano Duomo Boutique, during the TuttoFood Afterparty. The evening’s protagonist was Expo Royale, a cocktail born from the meeting of Balsamico Giusti and Champagne De Venoge, inspired by a late nineteenth-century story. A sophisticated aperitivo curated by Studio Savarin, where Balsamico and Champagne were evoked through a striking installation: light, flowing calla lilies, their natural cradle sustained by a slender stem - an image that recalls both the Champagne flute and the “ladle” traditionally used to draw Balsamico from the barrels. A visual and sensorial dialogue that transformed the Boutique into a space of storytelling and discovery.
In October, during the Champagne Experience 2025, the Giusti Boutique in Bologna hosted “Materia Viva”, a FuoriBolla event dedicated to the encounter between elements and sensorial expression. Wood, glass, clay, and plaster formed the four pillars of a natural, textural artistic installation, in harmony with the surroundings and Giusti’s identity. The journey celebrated the essence of two excellences through Expo Royale and a curated food offering designed to interpret textures and contrasts. The collaboration found further expression in a series of artworks on coated paper, where Balsamico and Champagne merge into a single, fluid gesture.
The journey concluded in November in Épernay, at the historic Maison de Venoge, with the unveiling of the Collection Expo. An exclusive coffer bringing together Giusti Vermouth, Champagne De Venoge, Giusti 5 Gold Medals, and two Louis XV glasses - conceived to give life to the symbolic drink of this synergy. For the occasion, a historic Giusti barrel was transported from Modena, a silent and authoritative presence embodying four centuries of artisanal savoir-faire.
Three chapters, one narrative: the art of Balsamico and the refinement of Champagne come together to create new expressions of taste, guided by elegance and the pleasure of sharing.
If this pairing has sparked your curiosity, we invite you to discover our Mixology selection.